The best DJs know that Djing is first about being able to read people and then about being able to tap into that human experience and take it on a journey. Sasha has always been noted for being a master at this, and although his style is described as "Progressive Trance" with a good presence of House and break beat elements; his music has always reached beyond those record store titles, thus separating him from his contemporaries. Sasha creates and plays music that gives emotion a chance to speak. It is this universal appeal that he has tapped into that has established his strong fanbase around the globe.

Sasha Presents: Never Say Never is all about beautiful music in beautiful locations and you can expect nothing less at The Zoo Project Festival.